Not Something Of Value???

 Morning news was interesting today. There was a complaint against Mike Lindell's disregard of campaign laws in Minnesota.

You've heard the name. He's the "My Pillow guy", and a buddy of Trump. He decided to run for Governor of this state - as a Republican of course. Somehow making pillows which are reputed to be totally uncomfortable for sleeping on, and being a buddy of our Idiot In Chief, qualify him to be our next governor. So far as I know, he doesn't live here and never has - but I could be wrong of course, having been out of the state for a few years. Allowances are made for relocating after an election is won, though the relocation is not always followed through. Oopsie!

Trump's endorsement? Looking over his cabinet picks and their "qualifications", which seem to begin and end in slathering the praise on Trump the way he slathers ketchup on the White House walls, creating numerous scandals and making us the laughingstock of the world, just don't seem to me to qualify Lindell for any carpetbagging office. 

I also wouldn't trust Trump's good wishes for what happens in Minnesota after we had the temerity to put up our Governor to run with Kamala Harris against his slate for President/Vice President last go-round. We've been high on his target list ever since. So anybody Trump endorses for any office starts off with strikes against them rather than any supposition of good will or competence, in general but especially for us.

None of that violates campaign laws of course. The complaint came out of Lindell's campaign people distributing his pillows at his campaign events in the state. The law prohibits exchanging anything of value for votes. It's illegal to buy votes here, as it should be everywhere. Lindell's campaign counters that the pillows are not something of value, within the parameters of the law which put a limit of $5 for the definition of value. $4.99 is legal, $5 not. The pillows which were distributed - per the campaign - sell for $4.99. They are smaller than bed pillows, hence the low price. So no problem, right?

Well, if the claim is true, not a legal one. Of course to buy one a person would have to pay sales tax, meaning the price would be above $5.  Over the threshold in practical terms, but legal? Not my area of expertise.

But I clearly recall the results of a psychology experiment many years back, with results so unexpected at the time that it still resonates.  They were testing for the amount of a reward which had the most power to persuade another person to do whatever you wanted, a detail specified in the experiment, whether it was a specific action, or loyalty, or simple gratitude. The expected results were that a higher gift value would be more persuasive. The stunning result was that a very modest one worked much better. If I recall correctly, the small gift was seen as an act of friendship, no strings attached. In turn, the recipient was much more inclined to reciprocate, a gift for a gift, friendship for friendship. A large gift was seen with strings attached and more likely to cause resentment for its implied obligation.

So perhaps the Lindell campaign knows exactly what it is doing. Unless those pillows are as uncomfortable as the large ones and it backfires, eh? Just what are their value?