Tidbit

Sometimes it’s not what the sign says but where it’s placed. Location location location.

For months a Super America convenience store in Mendota Heights had a help wanted sign displayed. One would think in this sluggish economy that job positions would fill rapidly, but apparently not. It was worded perfectly clearly. There was no ambiguity. Clearly they had openings to fill. It was placed right at eye level, where you couldn’t help but see it, right on the door. It directed you to ”Apply Within,” seemingly a perfectly reasonable request, unless you happened to notice that the door it was prominently displayed on also said “Women”.